Personalized Printing

Possibly the most exciting development in marketing today is the technology to cost effectively print a custom piece personalized for each and every end-user. By combining static or graphic information with dynamic database driven information, variable data printing can deliver a unique message to each of your customers. Austin Digital Printing can show you how to communicate with them in an exciting new way, one-to-one, and insure a higher response rate, brand recognition and retention.

Businesses and marketers throughout the world acknowledge the trend that traditional mass marketing and sales strategies are straining to sustain growth and profitability. The most profitable companies are focusing on their customers' individual needs to be responsive and to remain competitive. Including printed communications that are personalized and targeted to those individual needs will open up communication channels and deliver messages with impact that work.

One of the main advantages of digital printing is that every printed image can be totally different from the previous one. High-quality, full color offset, 100% variable, personalized printing is now possible. The Indigo variable printing presses at Austin Digital Printing has the ability to customize and personalize printed material automatically, changing text and images within a print run as often as your marketing program dictates, making each page unique.

This opens up endless opportunities in One-To-One Marketing, Customer Relationship Management (CRM), direct mail, call-center fulfillment, sequential numbering, security identity solutions - in fact for any application that calls for different individual printed pieces. The key is that the printed content is controlled by data from a database or even by direct input from a web site.

Austin Digital Printing's personalization solutions offer our customers a unique advantage and flexibility to create solutions that deliver individualized messages by exploiting the power and efficiency of the personalization technology that is built into our presses.

• Personalize direct mail pieces in full color, using both pictures and text
• Print multiple versions in a single run, with regional, seasonal or demographic variants
• Integrate efficiently to databases and benefit from customer-specific information
• Adjust messages to market feedback/ respond quickly to competitive threats
• Use personalized print for highly efficient and effective targeting and direct marketing

Call us or just come by for a personalized demonstration of this new technology. Our staff can then help you identify and design an opportunity within your own business that personalization could deliver a positive impact on your customers and your bottom-line.

Smart Presses, Smart Marketing